The government has revised the rates for official advertisements in newspapers based on circulation and place of publication. Under the new decision, separate rates have been set for daily newspapers published in Dhaka, Chattogram and Sylhet, other divisional cities, district towns and other areas. Advertising rates for periodicals and magazines published at different intervals have also been revised.

The decision was announced in a circular issued by the Ministry of Information and Broadcasting on Tuesday (October 13).

According to the circular, advertising rates will increase at specified levels as newspaper circulation rises. However, maximum advertising rates have also been set for each category of newspaper.

Newspapers Published in Dhaka, Chattogram and Sylhet
For daily newspapers published in the divisional cities of Dhaka, Chattogram and Sylhet, the advertising rate has been set at Tk 450 for circulation ranging from 6,000 to 7,000 copies.

For circulation between 7,001 and 30,000 copies, the rate will increase by Tk 7 per additional 1,000 copies. The increase will be Tk 6 per 1,000 copies for circulation between 30,001 and 50,000, and Tk 5 per 1,000 copies for circulation between 50,001 and 90,000.

For newspapers with circulation exceeding 90,000 copies, the rate will increase by Tk 4 per additional 1,000 copies. The maximum advertising rate for this category has been set at Tk 1,100.

Newspapers Published in Other Divisional Cities
For daily newspapers published in divisional cities other than Dhaka, Chattogram and Sylhet, the advertising rate has been set at Tk 420 for circulation ranging from 4,000 to 5,000 copies.

For circulation between 5,001 and 30,000 copies, the rate will increase by Tk 6 per additional 1,000 copies. The increase will be Tk 5 per 1,000 copies for circulation between 30,001 and 50,000, and Tk 4 per 1,000 copies for circulation exceeding 50,000.

The maximum advertising rate for this category has been set at Tk 850.

Newspapers Published in District Towns and Other Areas
For daily newspapers published in district towns and other locations, the advertising rate has been set at Tk 400 for circulation ranging from 3,000 to 4,000 copies.

For circulation between 4,001 and 30,000 copies, the rate will increase by Tk 6 per additional 1,000 copies. For circulation exceeding 30,000 copies, the increase will be Tk 5 per additional 1,000 copies.

The maximum advertising rate for this category has been set at Tk 800.
The circular further states that advertising rates have also been revised for semi-weekly, weekly, fortnightly, monthly and quarterly newspapers, periodicals and magazines published in Dhaka, Chattogram and Sylhet. New rates have similarly been set for such publications issued from district towns and other areas.