Bollywood superstar Salman Khan has launched his own YouTube channel as a new way to connect with his fans. Named Being Salman Khan, the channel features the actor sharing tips on acting, body language and his signature on-screen mannerisms in an entertaining way. He announced the new digital venture on Friday (October 9).

In the first video published on the channel, Salman appears in two different roles—one as an acting and personality coach and the other as a student. In the role of the instructor, Salman teaches the other character how to master his signature body language, gestures and dialogue delivery.

Salman also shared the YouTube channel link on his Instagram Story, inviting fans to check it out. Alongside the link, he wrote, “Let’s start from the beginning. My official YouTube channel. Everything from A to Z will be available here.” The actor has already begun attracting viewers, with the channel gaining around 40,000 subscribers shortly after its launch.

Many Bollywood stars are turning to YouTube to connect directly with fans beyond films and television. They use the platform to share personal moments, behind-the-scenes stories from film sets and glimpses of their lives away from the screen. Stars such as Varun Dhawan, Kriti Sanon, Alia Bhatt, Priyanka Chopra Jonas and Kartik Aaryan also have their own YouTube channels.

Director and choreographer Farah Khan has achieved considerable success on YouTube with cooking vlogs featuring celebrities. Her videos frequently feature her cook, Dilip. The vlogs show her visiting celebrities’ homes, cooking with them and chatting about their personal and professional lives. Launched in 2024, Farah’s channel has already surpassed 3.2 million subscribers.

Salman Khan is currently hosting the 20th season of the reality show Bigg Boss. He is also busy with his film projects. He will be seen alongside Chitrangda Singh in Maatrubhumi: May War Rest in Peace, directed by Apoorva Lakhia.

The film’s release has been postponed several times for various reasons. It was initially scheduled to hit theatres in March this year, but the release date was subsequently changed twice. Following the latest postponement, no new release date has been announced.