Local startup Finzo has launched an initiative to deliver fresh hilsa collected directly from the Meghna and Tetulia rivers in the southern region to consumers’ homes. The company aims to preserve the freshness of river-caught hilsa through proper storage and supply systems before delivering it to customers.

For Bangladeshis, hilsa is more than just a food item—it is deeply connected to Bengali tradition and emotion. Hilsa from the Meghna and Tetulia rivers, in particular, has strong demand among consumers because of its distinctive taste and quality. Keeping that demand in mind, Finzo has introduced a service to make fresh river hilsa easily available at consumers’ doorsteps.

The company’s primary objective is to maintain the freshness of hilsa as much as possible from the moment it is collected from the river until it reaches consumers. To achieve this, special emphasis is being placed on freshness throughout the storage and delivery process.

Through Finzo, consumers in Bangladesh as well as expatriate Bangladeshis abroad can order Meghna–Tetulia hilsa from home. As a result, people who do not have time to visit markets to buy fish can now order their preferred hilsa online.

Finzo co-founder Sohel Hossain said, “One of our key goals is to establish a direct connection between local fishermen and the supply chain for hilsa collected from the rivers of the southern region. This will not only help deliver fresh river hilsa to consumers but also create an opportunity to make the local fish market more organized.”

Meghna–Tetulia hilsa can be prepared in a variety of ways, including fried, in curry, bhuna, or with mustard. The online initiative has created a new convenience for consumers looking to bring the taste of locally sourced river hilsa back to their family dining tables.

He further said the hilsa delivery operation is part of the company’s broader effort to make quality locally sourced food products available to consumers in an easy and convenient way. Finzo plans to bring more locally produced products to consumers’ doorsteps in the future.