Hollywood actress and ‘Euphoria’ star Sydney Sweeney has come under intense criticism after appearing nude in an advertisement for sports betting app ‘Novig’. Following the controversy that erupted on social media after the ad was posted on Instagram last Wednesday, the actress lost more than 200,000 followers within just two days.

In the one-minute advertisement, Sweeney appears nude, with footballs, basketballs, a soccer ball and a hockey net used to cover various sensitive parts of her body. During the first three days after the ad was released, her follower count actually increased by around 50,000. However, according to figures from social media analytics company Social Blade, 136,848 people unfollowed her account last Sunday, followed by another roughly 68,000 the next day.

However, since Sweeney has more than 25 million Instagram followers, the number of followers she lost represents less than 1 percent of her total following. Her relationship with Novig goes beyond an advertising deal, as she is also a strategic partner and has an ownership stake in the company.

Some female athletes have accused the advertisement of using women’s bodies as a tool for sexual appeal in the promotion of sports. Australian four-time Olympic gold medalist swimmer Ariarne Titmus expressed strong criticism on social media, writing that the practice of commodifying women’s bodies and using sports as a means of creating sexual appeal is unacceptable.

Facing criticism, Sweeney said in a statement that the campaign was conceived entirely as something fun, with the main aim of cutting through all the noise and directing people’s attention solely toward sports.

In response to the criticism, she reposted images from the Novig advertisement on Instagram and also shared several covers from ESPN’s ‘Body Issue’, which has featured athletes posing nude or in revealing outfits, on her Instagram Story.

It is worth noting that Sweeney previously drew attention for provocative images and videos in an American Eagle jeans campaign last year and in advertisements for her own lingerie brand, ‘SIRNE’, earlier this year.